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Ice Cube & Coors Light: The Coldest Partnership Ever

Fri, Apr 29, 2011 at 10:20 PM by rzep 6 Comments

In conjunction with the Coors Light Super Cold Summer, the brand is amping up its marketing support by rolling out new TV ads featuring entertainment mogul Ice Cube. The ads, titled “Cold Challenge” and “Cold Talk,” depict a stand-off between Ice Cube and Super Cold Activated Coors Light in a battle over who is colder. The first of the two commercials, “Cold Challenge” launches Monday, May 2, on a variety of TV stations during the NBA playoffs, including ESPN and TNT, and will be followed three weeks later by "Cold Talk." The Ice Cube spots will be in rotation on programming such as national sports, cable and entertainment media. Online buys include MLB.com; Break.com; ESPN.com; Facebook and YouTube. Both spots were created for Coors Light by Chicago-based commonground. See the teaser here

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  1. BEENLOVINGCUBESINCE1989 avatar

    On Mon, Jun 6, 2011 at 6:53 AM, BEENLOVINGCUBESINCE1989 said:

    I was having a conversation and I say you in this commercial..awesome...but anything you do is awesome and full of quality..since day one!

  2. WestSiiiiide avatar

    On Wed, May 18, 2011 at 1:57 PM, WestSiiiiide said:

    Not bad, not bad for a mainstream commercial. Totally caught me off guard when I saw it last night. But as a big fan, I liked it. But, it will NOT get me to drink that piss water.

  3. kendall cuthand avatar

    On Mon, May 2, 2011 at 2:50 PM, kendall cuthand said:

    i say ice cube is da coldest after i saw friday, ghosts of mars, yeah dont mess with cube,

  4. kendall cuthand avatar

    On Mon, May 2, 2011 at 2:45 PM, kendall cuthand said:

    it looks like he's about toss it out ....hahaha lol

  5. martina4194 avatar

    On Sat, Apr 30, 2011 at 7:41 AM, martina4194 said:

    LOVE IT?

  6. Mami Guerra avatar

    On Fri, Apr 29, 2011 at 10:44 PM, Mami Guerra said:

    I love you but I know damn well you don't drink Coors Light! Maybe MGD or Old English!

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